Why Does Your Practice Need Google+?

The use of social media for medical practices has become increasingly important because it allows you to make an immediate connection with possible target markets as well as existing patients. Social media can be used to build a trusting relationship that supports your medical practice. What sets aside Google Plus from other social media platforms, such as Facebook or Twitter, is the unique ability to be front and center when people search Google for local businesses.

Google is by far the most used search engine as many people’s internet use revolves around the use of Google search. That very important first impression of your practice is often created by whatever people find when they search for you on Google. You want to have a high search engine ranking so that you are the first physician people find.

Google Plus (or more often, Google+) may have gotten a bad reputation, being labeled as a “ghost town” when describing its popularity with personal social uses, however this is not the case when using Google+ for businesses. Google+ has recently undergone a redesign to focus on the needs of businesses for marketing purposes and it is a great tool to communicate and share information with current and potential patients as soon as they begin looking for a physician.

Always make sure your listings are up-to-date and accurate as this helps strengthen your credibility and helps you show up in more search results. Google+ makes it easy to add details about your practice and list the services you provide as well as for sharing and re-sharing information so you can post helpful health related content. Your Google+ account can be linked to your social media accounts to rely a cohesive message that has the greatest reach and can help you further grow your Google community and increase your visibility. Utilizing Google+ will drive people directly to your practice by allowing them to easily find you and gather all the information they need.

If you are looking for a service to expand your Physical Therapy Practice with more referrals, look no further. PT Finder can ensure that potential clients find their way to your practice. Utilizing search engines and getting your practice listed at the top, we can direct patients in the right direction, to the best possible Physical Therapy. To find out more or start using Physical Therapist Finder today, call (631) 268-4112.