Navigating the marketing landscape in the digital age can be daunting for many and understanding all of the logistics involved with getting your business noticed online can be extremely time consuming.
One of the biggest topics for marketers is duplicate content and how it can hurt your visibility online. In particular with Google, multiple websites listing the same exact information can cause an issue for a website to show up in results. Depending on the amount of websites displaying the same text, your website can be pushed to the bottom or may not appear at all and could mean many lost opportunities.
One major way of avoiding this is to create unique content across all sections of your website as this provides Google with many opportunities to optimize your website’s visibility in search results. The more words you use, the better! Make sure your content is well written and strategically written. In other words, filling a webpage with all of the words that can drive traffic to your website will actually hurt you! Google can tell if you are posting useful content and will favor websites that do.
If you are a physical therapist and you offer aquatic therapy, you will want to make sure to describe the aquatic facilities differently whenever mentioned. Merely copying and pasting content from different parts of your website to another has the same negative effect that it would from multiple sites. The true key to remember is everything you post needs to be unique.
Aside from standard website sections, many businesses find that blogging has helping their web visibility tremendously. Posting regular articles about relevant topics to your business not only increases opportunities for Google to rank your website but allows you to engage with your audience. It increases your business’s credibility as a reliable source of information and can even lead to shares on social media.
Although overwhelming to understand, digital marketing is a vital aspect of your overall marketing strategy. It can take a lot of time to upkeep a website optimally and many businesses find outsourcing this aspect of their business allows them more time to take on the additional customers earned for them by an outside firm.
If you are looking for a service to expand your Physical Therapy Practice with more referrals, look no further. PT Finder can ensure that potential clients find their way to your practice. Utilizing search engines and getting your practice listed at the top, we can direct patients in the right direction, to the best possible Physical Therapy. To find out more or start using Physical Therapist Finder today, call (631) 268-4112.
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