Social media began as a fun way to virtually connect with your friends. In recent years, though, social media has evolved into a necessity for businesses to remain relevant and connect with clients. Although it may be overlooked by many professionals, social media can help a medical practice maintain a contemporary image by showing the practice’s ability to stay up-to-date on current trends and technologies. Here are some ways to use social media to improve your medical practice.
Search engine optimization, also known as SEO, is a way you can maximize the number of visitors to your website by raising your rankings on Google and other search engines. Having a high search engine ranking will lead patients to your practice rather than competitors with lower rankings. Having your practice show up on the top of a Google search will be a very important first impression future patients have of your practice. The content you post on social media can improve your SEO and allow you to control what people see when searching for you on Google. Certain words and phrases posted on social media will help build SEO and will direct patients to your website.
Sharing information with your patients is extremely quick and easy when utilizing social media. You can build relationships with the public by providing general medical tips such as information on common colds, viruses that are going around and flu shots, or sharing interesting and relevant medical articles. Social media is also a great way to provide updates on new technologies, introducing new doctors, and changes in insurance policies. Basic office information such as hours, locations, and phone numbers can be provided for the convenience of your patients.
Social media can be a great tool for receiving feedback. Many people choose a medical professional solely based on reviews they find only. Negative reviews can quickly steer patients away. Patient testimonials are a great way to have a build a positive reputation in a personal way. When you actively engage in social media, you can promptly address and resolve patients’ issues and protect your image.
If you are looking to grow your practice, the best way to start may be by managing your social media content to draw patients to you. Sharing information and engaging with patients on social media can help build trust and credibility for your practice. It will help keep your practice relevant, and improve your reputation as a modern practice and gain new patients.
Is your practice in need of additional referrals? We specialize in making your phone ring and getting you new evals each month. Give us a call or email us for more information on how to become a partner on the Physical Therapist Finder website.
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