Reputation Management—What Does the Public Think of You?

Your company’s public image is crucial to its survival. With the high availability of information on the internet, businesses must be vigilant to remain competitive. How your company is portrayed and the actions you and your team take both digitally and through traditional avenues all add up to your company image.

The first area to examine is your first impression. Whether it is your office or your website, both must be professional, comfortable, and appropriate. For example, if you specialize in pediatric care, you will want the waiting area and website to be representative of this. The decor should be bright and kid friendly and your website should be cheerful and warm. All of these factors give your clients an impression which will ultimately affect their personal recommendations and digital reviews.

The second area you must consider is how your information is disseminated. Services offered, insurances accepted, and pricing and payment policies should all be clearly accessible and stated. Miscommunications often lead to disgruntled customers. It is easier to be transparent from the beginning than to face the wrath of a scorned customer who may discontinue going to your establishment, advise others via negative reviews online, and tell their family, friends and coworkers the poor experience they had.

The third area you must consider is your issue resolution system. If a client is upset about a situation or miscommunication, responding quickly and effectively is key to salvaging the relationship. Customers want their grievances to be heard and fixed and most customers will not take further actions in destroying a company’s reputation if an appropriate response is taken. You will want to monitor your digital presence for any reviews or comments and take all customer complaints seriously.

All of these factors come down to good customer relations. Creating a friendly, effective, and transparent environment for customers will lead to increased referrals and positive reviews which will drive business further. Digital and print marketing can be effective but limiting but without happy customers.

Is your practice in need of additional referrals? We specialize in making your phone ring and getting you new evals each month. Give us a call or email us for more information on how to become a partner on the Physical Therapist Finder website.