A New Era: Social Media’s Role for Physical Therapy Practices

Social Media has taken our world by storm over the last decade and has brung in millions of followers. Even crazier, social media has now helped businesses build reputations and better relationships with their clients and consumers. This new way of marketing has slowly become the normal way to get the attention of the public. Additionally, social media is growing extremely fast and has shown no signs of slowing down.

Medical practices have been very assertive in getting their name out to the public via social media. Social media is extremely helpful to physical therapy practices. More and more people spend so much time on the internet. For example, more and more adult, such as parents and even grandparents are creating twitter and facebook accounts. Advertising on social network sites is the new way to advertise. In years past, people would find ads in newspapers and magazines, but this would not work in 2015.

Think about how many individuals spend time on social media throughout each day. Now, with the invention of iphones and androids, which allow users to surf the internet via phone, physical therapy practices can be found in seconds. For example, if a mother wants to sign his or her child up for physical therapy, and just so happens to be on facebook, she may see that a friend just recently liked a practice’s page. Furthermore, physical therapy practices can promote their practice on social media using pictures on instagram, tweets on twitter and even a “call action” button, which will directly link the user to the practice’s main website. It is in good interest to hire a PR company to help maintain the social media pages. Pictures, website category links, and physical therapy related articles are all just a few ways that one can promote their practice through social media. The more followers a practice has, the better a practice appears to the public. Likewise, it reminds clients to book an appointment. If one is browsing the net, they may have forgotten that they needed to call a physical therapist, until they saw the daily tweet on their newsfeed.

Overall, social media is the best way to reach out to your potential clients. Social media allows the viewers to get an idea of what a practice is about. Current or past clients can post ratings and useful comments about their experience at the practice. Be sure to always remember how reliable our new technology can be. To sum it up, social media is growing rapidly, and the best thing you can do is to use it to benefit you and your practice.

Is your practice in need of additional referrals? We specialize in making your phone ring and getting you new evals each month. Give us a call or email us for more information on how to become a partner on the Physical Therapist Finder website.