Physical therapists are having a difficult time getting their clients to walk through the door. There is plenty of demand for physical therapist services and plenty of physical therapists but something is missing. What these doctors don’t learning school is how to market themselves. They can help fix your whiplash or massage you knee to bring you back to functioning but they are not taught how to get patients through the door. So what do you do?
First thing a patient will most likely see is your website. It is imperative to make a good first impression be sure your site is clear and concise. You want your potential patient to know the services you offer and other important information like locations and accepted insurance. Over time you can add patient testimonials to your private practice site to increase credibility and reputation.
It’s important to be creative and think outside the office. Local events can be a great opportunity for you to broadcast yourself to the community. Never underestimate an opportunity to get our name out there or that little rectangular card. A business card is the one physical thing a potential patient can walk away with after meeting you. Hand them out whenever you can and keep ample amount with you at all times.
The little details are very important. Stick to your scheduled times to make the patient feel like their time is respected, and they will respect yours. Provide clear instructions for at home exercises and references they can use to help them in case they forget. Always provide ample resources and contact information if necessary. In the beginning acquiring patients will take some effort but once you are established you can improve your website and pamphlets. The possibilities are endless!
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