The Importance of Digital Marketing for Physical Therapy

Online marketing and social media advertising is not a new concept in the digital world. Healthcare, however, it’s becoming increasingly prominent in the digital space. Today almost anything you need or want can be found online, the same goes for a doctor. With that being said it is important to make sure your practice is in line or surpassing competition in the online arena. Does your practice have a Facebook, health grades or yelp? These are examples of the sites your practice should look into creating to better find and communicate with new or existing patients.

Gaining popularity in the physical therapy field is the idea of direct access. This is the ability for a patient to make an appointment with a physical therapist without seeing a doctor or gaining a prescription first. This makes online marketing that much more important. Now that patients don’t need to run to the doctor first, they can research physical therapists at home and decide for themselves who they think would suit them best. If your practice is not on the web how could you be found? Not having any online accounts will not only limit your new clientele but also aid your competition by your lack of presence

If your practice has not conquered the digital space it is time to come up with a plan and choose which sites to make accounts on. Most sites are free and can only help you bring in more appointments and learn more about the needs and wants of our patients. Digital marketing is the present and future. The time is now to start making your digital marketing plan, getting involved late is better than never!

Need help with your plan? One company that can help is Prescription PR. Physical Therapist Finder can be a great way to get your practice out there and help increase the amount of Direct Access evals you get.