What do Patients Really Want?

Today, it is so easy to find a physical therapist. You can ask for a doctor referral, or even find one on the internet. But, the most difficult part as a patient, is finding the right physical therapist out of the hundreds that are practicing. This challenge can be difficult, however there are several influencing factors patients make when selecting a physical therapist, which guides their decision making.

        Since so many people are now finding their doctors and physical therapists online, it is very important that one’s website is up to date and easy to navigate through/read. If your office location, as well as hours and insurance information are not clearly posted on the webpage, then people will not even consider your practice and will immediate try and Google another practice.

Everybody knows that there are simply not enough hours in the day. People have such busy schedules, so when looking for a physical therapist, they try and seek one out that has flexible office hours. Since most people work during the week, it is often ideal for them to have a physical therapist who has weekend office hours.

        Lastly, they look for someone who is compassionate and friendly. If you come across as caring and sympathetic towards their needs then they will be much more pleased with your services, and will recommend you in the future. This refers to the front desk staff to the demeanor of the physical therapists.

        If you follow all of these suggestions you will see that your practice will be much improved, and your number of patients will soar.  

Check out our site to find a Physical Therapist in your area

The Importance of Digital Marketing for Physical Therapy

Online marketing and social media advertising is not a new concept in the digital world. Healthcare, however, it’s becoming increasingly prominent in the digital space. Today almost anything you need or want can be found online, the same goes for a doctor. With that being said it is important to make sure your practice is in line or surpassing competition in the online arena. Does your practice have a Facebook, health grades or yelp? These are examples of the sites your practice should look into creating to better find and communicate with new or existing patients.

Gaining popularity in the physical therapy field is the idea of direct access. This is the ability for a patient to make an appointment with a physical therapist without seeing a doctor or gaining a prescription first. This makes online marketing that much more important. Now that patients don’t need to run to the doctor first, they can research physical therapists at home and decide for themselves who they think would suit them best. If your practice is not on the web how could you be found? Not having any online accounts will not only limit your new clientele but also aid your competition by your lack of presence

If your practice has not conquered the digital space it is time to come up with a plan and choose which sites to make accounts on. Most sites are free and can only help you bring in more appointments and learn more about the needs and wants of our patients. Digital marketing is the present and future. The time is now to start making your digital marketing plan, getting involved late is better than never!

Need help with your plan? One company that can help is Prescription PR. Physical Therapist Finder can be a great way to get your practice out there and help increase the amount of Direct Access evals you get.