Are Your Patient Numbers Down?

The internet is booming nowadays as it is used for almost everything. Whether it is research on an individual or a company, people turn to a web browser to find everything they need to know (or everything accessible to them) online. Companies often rely on the accessibility and information provided via the internet to draw in new traffic with clientele as the internet is used as an informative marketing and promotional tool for practices. Statistics show that people turn to the internet to research and inquire about practices as opposed to brochures and flyers, as everything seems to be going paperless. However, if your company website or reviews on your company via various social media campaigns are not relevant, you may not get as high of a count in patient numbers as you had hoped for.

It is important to have a high digital presence and take advantage of this fast-paced growing internet. You want to saturate the internet and those using it with your name and what you stand for. It is almost as if there is a popularity contest just as in high school when you’re picked for a sports team during gym class. Practices do not want to be last on a search engine as users do not go past the first page of their search results. Even though there is plenty to choose from, you don’t need them all; you need who is best and will get the job done. The user only needs one decision on one company. Your presence on the internet and what you bring to the table is important as most users only look through the first couple of results that is most relevant as a result of their search.

You must make sure that it is your company on top of the search with good content and design to draw users in. The next thing you want to be sure of is that the content on your website is strong.  Have a good and concrete mission statement that tells what your company is about and what you will bring into your patients’ lives: What makes you stand out? What will make you different? It is important to have reciprocity in your digital presence as your clients will flock to you. As more turn to your practice and bring you business, it must be a reciprocated and shared relationship as your presence must be valuable and helpful to your loyal patients.

If you are looking for a service to expand your Physical Therapy Practice with more referrals, look no further. PT Finder can ensure that potential clients find their way to your practice. Utilizing search engines and getting your practice listed at the top, we can direct patients in the right direction, to the best possible Physical Therapy. To find out more or start using Physical Therapist Finder today, call (631) 268-4112.

How Can Social Media Help Your Practice?

Social media began as a fun way to virtually connect with your friends. In recent years, though, social media has evolved into a necessity for businesses to remain relevant and connect with clients. Although it may be overlooked by many professionals, social media can help a medical practice maintain a contemporary image by showing the practice’s ability to stay up-to-date on current trends and technologies. Here are some ways to use social media to improve your medical practice.

Search engine optimization, also known as SEO, is a way you can maximize the number of visitors to your website by raising your rankings on Google and other search engines. Having a high search engine ranking will lead patients to your practice rather than competitors with lower rankings. Having your practice show up on the top of a Google search will be a very important first impression future patients have of your practice. The content you post on social media can improve your SEO and allow you to control what people see when searching for you on Google. Certain words and phrases posted on social media will help build SEO and will direct patients to your website.

Sharing information with your patients is extremely quick and easy when utilizing social media. You can build relationships with the public by providing general medical tips such as information on common colds, viruses that are going around and flu shots, or sharing interesting and relevant medical articles. Social media is also a great way to provide updates on new technologies, introducing new doctors, and changes in insurance policies. Basic office information such as hours, locations, and phone numbers can be provided for the convenience of your patients. 

Social media can be a great tool for receiving feedback. Many people choose a medical professional solely based on reviews they find only. Negative reviews can quickly steer patients away. Patient testimonials are a great way to have a build a positive reputation in a personal way. When you actively engage in social media, you can promptly address and resolve patients’ issues and protect your image.

If you are looking to grow your practice, the best way to start may be by managing your social media content to draw patients to you. Sharing information and engaging with patients on social media can help build trust and credibility for your practice. It will help keep your practice relevant, and improve your reputation as a modern practice and gain new patients.

Is your practice in need of additional referrals? We specialize in making your phone ring and getting you new evals each month. Give us a call or email us for more information on how to become a partner on the Physical Therapist Finder website.

How to Get the Most Out of Direct Access

In most states, including New York, you have direct access to physical therapy! What this means is that you will not need a physician’s referral to start feeling better right away! The grace period allows you the opportunity to start on your road to recovery right away, although you will be required to seek a referral by your 10th session or within 30 days of starting treatment as per state law in order to continue.

If you suffered an injury or deal with chronic pain, you are able to get the care you need without the delay of trying to make an appointment from your doctor. You can make an appointment with a physical therapist, and in most cases, get seen for an evaluation within 2-3 days of your call. Depending on the nature of your injury you may begin in-session treatment right away and discuss your personalized at-home regimen.

A physical therapist will analyze the nature of your pain or bodily trauma and tailor a program that can be conducted with the therapist as well as exercises that will help with pain at home. The combination of in-office and at home exercises will help you heal faster, safer, and will have you feeling better much quickly.

Physical therapy is the great resource to take advantage of as physical therapists have the training and expertise of proper motioning of the body as well as the knowledge on how to help the body heal itself through exercises and movements reducing inflammation.

There is no excuse to not live in pain if you live in a state, such as New York, with direct access. 

Is your practice in need of additional referrals? We specialize in making your phone ring and getting you new evals each month. Give us a call or email us for more information on how to become a partner on the Physical Therapist Finder website.

How Duplicate Content Can Harm Your SEO

Navigating the marketing landscape in the digital age can be daunting for many and understanding all of the logistics involved with getting your business noticed online can be extremely time consuming.

One of the biggest topics for marketers is duplicate content and how it can hurt your visibility online. In particular with Google, multiple websites listing the same exact information can cause an issue for a website to show up in results. Depending on the amount of websites displaying the same text, your website can be pushed to the bottom or may not appear at all and could mean many lost opportunities.

One major way of avoiding this is to create unique content across all sections of your website as this provides Google with many opportunities to optimize your website’s visibility in search results. The more words you use, the better! Make sure your content is well written and strategically written. In other words, filling a webpage with all of the words that can drive traffic to your website will actually hurt you! Google can tell if you are posting useful content and will favor websites that do.

If you are a physical therapist and you offer aquatic therapy, you will want to make sure to describe the aquatic facilities differently whenever mentioned. Merely copying and pasting content from different parts of your website to another has the same negative effect that it would from multiple sites. The true key to remember is everything you post needs to be unique.

Aside from standard website sections, many businesses find that blogging has helping their web visibility tremendously. Posting regular articles about relevant topics to your business not only increases opportunities for Google to rank your website but allows you to engage with your audience. It increases your business’s credibility as a reliable source of information and can even lead to shares on social media.

Although overwhelming to understand, digital marketing is a vital aspect of your overall marketing strategy. It can take a lot of time to upkeep a website optimally and many businesses find outsourcing this aspect of their business allows them more time to take on the additional customers earned for them by an outside firm.

If you are looking for a service to expand your Physical Therapy Practice with more referrals, look no further. PT Finder can ensure that potential clients find their way to your practice. Utilizing search engines and getting your practice listed at the top, we can direct patients in the right direction, to the best possible Physical Therapy. To find out more or start using Physical Therapist Finder today, call (631) 268-4112.

Get Healthy in 2016 with Direct Access

2016 is your year! If you are dealing with a physical ailment, whether that be difficulty walking, aches and pains, or living your life, seeking the help of a professional will help solve your problem.

Fortunately for many of us, state law allows us the opportunity to direct access of physical therapy without an immediate physician’s referral. What this means is that if you are in pain, you don’t need to wait for a doctor’s appointment to start feeling better now! You may be required to seek a physician’s referral throughout the course of your treatment but you can start garnering the benefits of physical therapy sooner than that!

There is no reason to live with chronic pain. You can make an appointment with a physical therapist and get started down the road to recovery. A physical therapist will be able to assess the condition of your body and be able to provide you with in-session exercises in addition to exercises to be done at home. These exercises are designed to help you not only heal but to help you feel better as well.

A physical therapist can provide you with many other things in addition to pain management, including balance training and wellness exercises. Vestibular training will help you stay on your feet if you are noticing you are feeling dizzy more often. Also, many physical therapist offer exercise programs which are both convenient and optimal! Being overseen by a professional who will help you with your form and keep you from injuring yourself is the most efficient means of achieving your fitness goals.

If you are looking for a service to expand your Physical Therapy Practice with more referrals, look no further. PT Finder can ensure that potential clients find their way to your practice. Utilizing search engines and getting your practice listed at the top, we can direct patients in the right direction, to the best possible Physical Therapy. To find out more or start using Physical Therapist Finder today, call (631) 268-4112.

What to Look for in a Physical Therapist

When searching for a physical therapist, there are many factors to consider, but it is reassuring to know that there is a complete freedom of choice when choosing a physical therapist.  Choosing the best health care professional for your own personal needs should be top priority. In order to filter out the most appropriate physical therapist, there are some tips to take into account.

Licensed physical therapists are the first thing to look for when choosing one to fit your needs. It is important that the person who is caring for your health be able to correctly and professionally cater to your health. It is also important to make sure the physical therapist’s clinic accepts your specific type of insurance because that will help reduce the responsibility of the cost. However, if a physical therapist with special skills is required for your health needs and your insurance is not accepted, it may be wise to continue with them because it will benefit you in the long run. Along with that, look for a physical therapist that specializes in the certain area that you need treated. If you are having back issues, it would not make sense to seek a physical therapist that specializes in hand injuries.

There are eight specialty areas of physical therapy, including sports, orthopedics, geriatrics, pediatrics, cardiopulmonary, neurology, clinical electrophysiology, and women’s health. It is important to recognize your health needs in order to be able to find a physical therapist that can assist in improving your health.

When you find your perfect physical therapist, the first visit to their office should include an evaluation in order to pinpoint current and potential future issues. The physical therapist will then create a plan in order to set and achieve specific goals to improve your problems.

Keeping these guidelines in mind, it will be easier to find a physical therapist that you are not only comfortable with, but that will be knowledgeable in how to help improve your quality of life.

If you are looking for a service to expand your Physical Therapy Practice with more referrals, look no further. PT Finder can ensure that potential clients find their way to your practice. Utilizing search engines and getting your practice listed at the top, we can direct patients in the right direction, to the best possible Physical Therapy. To find out more or start using Physical Therapist Finder today, call (631) 268-4112.

Why Does Your Practice Need Google+?

The use of social media for medical practices has become increasingly important because it allows you to make an immediate connection with possible target markets as well as existing patients. Social media can be used to build a trusting relationship that supports your medical practice. What sets aside Google Plus from other social media platforms, such as Facebook or Twitter, is the unique ability to be front and center when people search Google for local businesses.

Google is by far the most used search engine as many people’s internet use revolves around the use of Google search. That very important first impression of your practice is often created by whatever people find when they search for you on Google. You want to have a high search engine ranking so that you are the first physician people find.

Google Plus (or more often, Google+) may have gotten a bad reputation, being labeled as a “ghost town” when describing its popularity with personal social uses, however this is not the case when using Google+ for businesses. Google+ has recently undergone a redesign to focus on the needs of businesses for marketing purposes and it is a great tool to communicate and share information with current and potential patients as soon as they begin looking for a physician.

Always make sure your listings are up-to-date and accurate as this helps strengthen your credibility and helps you show up in more search results. Google+ makes it easy to add details about your practice and list the services you provide as well as for sharing and re-sharing information so you can post helpful health related content. Your Google+ account can be linked to your social media accounts to rely a cohesive message that has the greatest reach and can help you further grow your Google community and increase your visibility. Utilizing Google+ will drive people directly to your practice by allowing them to easily find you and gather all the information they need.

If you are looking for a service to expand your Physical Therapy Practice with more referrals, look no further. PT Finder can ensure that potential clients find their way to your practice. Utilizing search engines and getting your practice listed at the top, we can direct patients in the right direction, to the best possible Physical Therapy. To find out more or start using Physical Therapist Finder today, call (631) 268-4112.